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One of the most disturbing aspects of using beach umbrellas is their tendency to blow away in the wind. When the umbrella is pulled out of the sand by the wind, it becomes dangerous for those sitting near it, under it, or anywhere it is launched. The umbrella anchor is easily twisted into the sand and securely holds the umbrella under most windy conditions. One can even create an extremely firm foundation for the umbrella by simply pouring water over the area where the anchor rests in the sand. It sets like cement! Sales to customers within the US only.